IBM Interactive was recently ranked as a leader in the Gartner Magic Quadrant (MQ) for Digital Marketing Agencies, beating Accenture Interactive, Digitas and others in both “completeness of vision” and IBM’s “ability to execute.”
Being ranked as a leader by Gartner is further recognition and validation of the growth of IBM Interactive and the strong value the teams bring to helping our clients deliver compelling customer experiences tied to business outcomes.
Gartner praised IBM Interactive’s strategy and creative output that allow us to compete and win:
“Reference clients speak highly of IBM business strategists, who come well-armed with knowledge and insight into how digital technologies impact current and future business models across a wide range of verticals.”
“Clients consistently cite they were pleasantly surprised by IBM Interactive’s strong skills in creative services and UX.”
“IBM Interactive works with client CIOs to prepare organizations for scale versus a series of one-off solutions (particularly in mobile/social, as evidenced by its references).”
“Clients point out IBM Interactive’s skill in facilitating unity when the CIO and CMO must collaborate for mutual results.”
At IBM Interactive, we are delighted by this recognition by Gartner and we look forward to continuing to work hard to serve our clients (both old and new) each and every day in a fashion that merits this recognition of leadership in the Digital Marketing arena.
Mobile is a unique opportunity to re-think the way businesses interact with customers as a unique platform to build intimacy with your desired audience.
IBM Interactive is hiring. View our current job openings on our Careers page. We are actively looking for experienced professionals in a number of roles to join our growing practice.
Come join our team and help us build a Smarter Planet.
During a recent trip to LA, I found myself drawn to the sweet sound of a piano melody coming from the Los Angeles City Hall Complex. As I walked towards the entrance of the building, I became part of a small sidewalk audience, all listening intently to a young girl playing “Fur Elise” on the piano keys. Looking around, I noticed that many were taking videos and snapshots with their phones; I saw glimpses of Facebook and Twitter, Instagram and Path, all documenting this young musician’s special moment. I asked the man next to me if this young pianist performed daily. “Not just her,” he informed me. “Its part of the ‘Play Me, I’m Yours’ Campaign, take a look at the website.” And so, I once again turned to the Internet for answers.
Interestingly, the “Play Me, I’m Yours Campaign” was started in 2008 by Luke Jerram, a British artist who noticed the lack of conversation in his local launderette in Bristol, England. Jerram realized, “I was going there with my underwear every week. No one was talking to each other. I thought, put a piano there, it can act as a catalyst for conversation.” Jerram began painting pianos and placing them in parks and on street corners all over England. The campaign has spread to various countries, hitting New York City with 60 pianos last summer. The message is simple—as people congregate around the pianos, sharing stories and ideas, the activity forms a community of its own.
Thanks to the digitized world, the “play me” community is growing, as participants continue to connect with one another online. Each city with a piano has its own website, where users can share pictures, videos, and stories of their interactions with the pianos. The websites provide a means of communication for the public beyond just the local level. With the click of a button, users can view a map of the world and zero in on a specific city and a specific piano. From there, they can load their own content, reach out to individuals, and plan their own events.
The “Play Me, I’m Yours” campaign is the supreme example of a new way of living. The piano becomes more than just an instrument of art, but an instrument of communication; a worldwide audience of strangers is suddenly linked by a melody and a cause. And it triggers an endless chain of connection. Pat Kane, author of The Play Ethic: A Manifesto for a Different Way of Living, wrote that, “play will be to the 21st century what work was to the last 300 years of industrial society—our dominant way of knowing, doing, and creative value.” As people congregate around the pianos and share ideas with one another in real time and in the digital world, the activity becomes in its own manner “a way of knowing, doing, and creative value.”
Kane, Patrick. The Play Ethic: A Manifesto for a Different Way of Living. London: Pan, 2005.
#sundayART is a weekly social art challenge created by IBMers Karen Maxwell and Bernie Michalik. It is designed to help you produce artwork on a weekly basis.
Here’s how it works…
Each Sunday is associated with a different theme. See our #sundayART calendar below for the weekly themes.
Based on the theme for each week create a sketch, a doodle, a painting, a photoshopped image, a photograph, a sculpture, or what ever you are best or happiest making.
After creating your work share it to your favourite social media sites like Twitter, Instagram, Pinterest, Posterous, Tumblr etc. and tag it with #sundayART, the date, and the theme.
We will find it and Pin it on our sundayART Pinterest site. (Please note: Facebook will not allow us to pin images).
We hope you will join in our weekly social art project.
In Daniel Pink’s book, “A Whole New Mind,” he quotes American journalist Gregg Easterbrook, stating that, “a transition from material want to meaning want is in progress on an historically unprecedented scale—involving hundreds of millions of people—and may eventually be recognized as the principal cultural development of our age” (Pink 219). Easterbrook’s statement couldn’t be more true. Society today craves information; whether through personal email, community blogs, educational news stories, or dynamic video content, we have an insatiable need for information. Growing up in the Information Age, I have witnessed the technological explosion that has increased resource accessibility. And thus, I have seen firsthand Easterbrook’s shift from materialist values to “postmaterialist priorities” of self-expression and quality of life. A sample of the top Christmas gifts over the past few decades proves that this transition is in effect.
I’m happy to announce that our new IBM Interactive Facebook page is now live.
If Facebook is your social networking platform of choice, you can use our new page as a way to keep up with our thoughts and perspectives as well as highlights of our work.
We look forward to seeing you!
A time-traveling marketing executive from 2006 would hardly recognize how we communicate with our customers – and each other – in 2011. Back in the autumn of 2006, Twitter had barely launched out of beta, and Facebook was merely a curious plaything for teens. Now, a scant five years later, Twitter has been essential to several political upheavals, and all manner of companies, from the mom-and-pop diner across the street to the largest multinational corporation, compete fiercely for “Friends” and “Likes” on Facebook.
The result? An entire generation of consumers who have learned, through direct experience, that the old rules of broadcast (with the ethos of ‘one message to many recipients’) have given way to the rules of the network (specific messages to each recipient). And this in turn has permanently raised the expectations of consumers who now demand personal attention to their personal, unique needs and problems, and they feel entitled to it in a timely, authentic and personal way. In the same way that people expect a rapid response from their friends to their (sometimes overly personal) Facebook musings, consumers are expecting the same from the brands that they’ve let into their lives.
For example, one savvy 30-something professional I spoke with recently had a problem with her credit card being inexplicably declined as she tried paying for a meal. She called the bank’s customer service telephone number listed on the back of her card, and was met with an impersonal briar patch of IVR computers, long holds, and innumerable transfers to any number of call centers around the globe. After an hour of this runaround, she hung up in frustration and did what any savvy 30-something professional would do in late 2011: she tweeted about it.
Using the proper hashtags and directing her tweet at the bank, she complained about her incredibly frustrating experience to both the source of her angst and the world at large. People started replying to her tweets, chiming in with similar, negative stories of this particular bank and its service. Then something unexpected happened. The bank replied to her tweet and offered to set things right. A management representative from the credit card division of the bank contacted our surprised heroine directly and solved her declined card problem quickly and efficiently.
So satisfied with this genuine and swift response was she, that she immediately took back to Twitter to announce that her problem had been solved, and that she would be recommending this bank to her friends should they ever encounter problems with their own credit card companies.
Quite a positive outcome from a simple 140 character response.
So before researching all that cool new technology hovering over that 18-24 month horizon, you need to ask yourself and your organization a fundamental question: Are you ready to live and breathe the new relationships and customer expectations that come with these new technologies? Anyone can launch a shiny new technological widget, but with the organizational commitment to back that widget up with customer-centered communication that is authentic, credible and relevant, that widget only stands as a testament to how they really “don’t get it”. But for those companies that are willing, ready and able to make that commitment, the rewards could be substantial. And they wouldn’t need a time machine to see the future, since they would be helping to usher it in.
Meet Kevin Reed – Another person for a smarter planet. The work of our very own Kevin Reed, from the IBM Interactive Chicago Team, on the World Community Grid was recently highlighted on IBM’s Smarter Planet blog.